The real "WHY?" behind prescribing decisions


To support you in developing winning strategies to grow patient share

"In-play/dynamic” patients are the target group for commercial teams to grow their market shares and for brand teams to influence the decisions of their target physicians.

To maximize these critical opportunities, commercial teams need quantifiable data that provides the "real" reasons behind "why" brands are chosen by treating physicians.

RxY specializes in understanding these decisions and provides detailed reports and dashboards that empower brand teams to meet this goal.

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Our Difference

We are able to deliver truly unique insights through our science and technology:

AI chatbot technology probes and elicits physician responses after prescribing a therapy.

Voice capture is deployed for physicians to communicate the reasons behind their decisions.

Our data is captured within 24-48hrs of the prescribing decision.

Our reports and dashboards are custom built for each client.

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Therapy Areas

RxY covers a range of highly dynamic therapeutic areas in multiple international locations

Atopic Dermatitis, Psoriasis, Hidradenitis Suppurativa, Alopecia Areata

Multiple Sclerosis Alzheimer's Disease, Myasthenia Gravis, Epilepsy

Psoriatic Arthritis, Rheumatoid Arthritis, Axial Spondyloarthritis

Ulcerative Colitis, Crohn’s Disease

Chronic Lymphocytic Leukemia, Multiple Myeloma

Chronic Lymphocytic Leukemia, Multiple Myeloma, Metastatic Breast Cancer, Prostate Cancer

Type 2 Diabetes

Asthma, COPD

Type 2 Diabetes, Obesity, Heart Failure, Chronic Kidney Disorder

Asthma, COPD

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Hot Topics

RxY's team of experts regularly releases thought pieces on specific Hot Topics. See below recent articles to download!

- June 2022: Efficacy as a Driver of Psoriasis Treatment Decisions in the U.S.: Dermatologists vs Nurse Practitioners/Physician Assistants Download Article Here

- September 2023: Global comparison of Oral JAK Inhibitors for Atopic Dermatitis Download Article Here

- March 2024: Exciting Developments in Atopic Dermatitis Treatment in China Download Article Here

- May 2024: Identifying Disparities in Atopic Dermatitis Treatment Download Article Here

- More to come soon!

Get in Touch with Our Experts


Our therapy area experts have a deep understanding of the areas they support. They deploy this knowledge, along with our data sets and commercial expertise, to help you develop winning commercial and medical strategies to grow patient share.

Get in Touch with Our Experts


"RxY allows me to understand how physicians make prescribing decisions for their patients and what the drivers  and barriers are for my brand."

US Business Intelligence Lead

"When we could not understand why our brand was not meeting growth expectations, we turned to RxY. Within 6 weeks, we had answers."

Global Insights Lead

“RxY provides the information my team needs to complete our overall understanding of physician decision-making.”

Director Marketing Insights

"When I saw the RxY insights, I knew we needed to develop a switch campaign for our portfolio."

Global Commercial Lead

When I saw this product’s consideration rate 6 months after launch, I knew this could be bigger than the current market leader."

European Commercial Lead

Make This Your Success


RxY is a rapidly growing business. If you would like to find out more about being part of this winning team, check out our offerings.

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To get in touch with us and discuss how RxY can support the success of your brand, please fill out this form.

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Our Worldwide Offices

United States

1140 Avenue of the Americas 14th Floor
New York, NY


1801 McGill College
Suite 1000
Montreal, Canada
H3A 2N4

United Kingdom

Fourth Floor
16 Dufour's Place


1, Rue Hildegard Von Bingen


18 Rue des Remparts d'Ainay 69002

South Africa

11 Imam Haron Road
Cape Town, 7708
South Africa


Prolongación Bernardo Quintana No. 300, 1202 Col. Centro Sur Querétaro, 76090


Unit 1, Level 10, Block B, East Wing
PJ8, No. 23, Jalan Barat, Seksyen 8 46050 Petaling Jaya Selangor Darul Ehsan, Malaysia

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